Cookie policy

4D Life Limited
Privacy and Cookies Policy

1. Introduction

1.1. We are committed to safeguarding the privacy of our website visitors and customers.

1.2. This notice describes our processing of personal data we obtain about:
visitors to our www.4DLife.org website
individual customers (members)
For the purposes of UK and EU data protection law, we are the ‘controller’ of this personal
data (meaning that we determine why and how it is processed).

1.3. We use cookies on our website. Insofar as those cookies are not strictly necessary for the provision of our website and services, we will ask you to consent to our use of cookies when you first visit our website.

1.4. In this policy, “we”, “us” and “our” refer to 4D Life Ltd. For more information about us, see Section 19.

2. The personal data that we collect

2.1. In this Section 2 we have set out the general categories of personal data that we process and, in the case of personal data that we did not obtain directly from you, information about the source and specific categories of that data.

2.2. We may process data enabling us to get in touch with you (“contact data”). The contact data may include your name, email address, telephone number and/or postal address. The source of the contact data is you.

2.3. We may process your website user account data (“account data”). The account data may include your account identifier, name, address, telephone number, email address, account creation and modification dates and website settings. The primary source of the account data is you, although some elements of the account data may be generated by our website.

2.4. We may process information relating to transactions, including purchases of services, that you enter into with us and/or through our website (“transaction data”). The transaction data may include your name, your contact details, your payment card details (or other payment details) and the transaction details. The source of the transaction data is you and/or our payment services provider.

2.5. We may process information contained in or relating to any communication that you send to us or that we send to you (“communication data”). The communication data may include the communication content and metadata associated with the communication such as the date and time of sending.

2.6. We may process data about your use of our website and services (“usage data”). The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is our analytics tracking system.

2.7. We may process information collected in connection with any marketing subscription or opt-out request (“marketing data”), such as email addresses and marketing preferences.

2.8. Please do not supply any other person’s personal data to us, unless we prompt you to do so.

3. Purposes of processing and legal bases

3.1. In this Section 3, we have set out the purposes for which we may process personal data and the legal bases of the processing.

3.2. Operations – We may process your personal data for the purposes of operating our website, the processing and fulfilment of orders, providing our services, generating payment-related documentation, and credit control. The legal basis for this processing is our legitimate interests, namely the proper administration of our website, services and business.

3.3. Relationships and communications – We may process contact data, account data, transaction data and/or communication data for the purposes of managing our relationships, communicating with you (excluding communicating for the purposes of direct marketing) by email and/or telephone, providing support services and complaint handling. The legal basis for this processing is our legitimate interests, namely communications with our website visitors and customers, the maintenance of our relationships, enabling the use of our services, and the proper administration of our website, services and business.

3.4. Direct marketing – We may process contact data, account data, marketing data and/or transaction data for the purposes of creating, targeting and sending direct marketing communications by email and/or post. The legal basis for this processing is our legitimate interests, namely promoting our business and communicating marketing messages and offers to our website visitors and service users (Members).

3.5. Research and analysis – We may process usage data and/or transaction data for the purposes of researching and analysing the use of our website and services, as well as researching and analysing other interactions with our business. The legal basis for this processing is our legitimate interests, namely monitoring, supporting, improving and securing our website, services and business generally.

3.6. Record keeping – We may process your personal data for the purposes of creating and maintaining our databases, back-up copies of our databases and our business records generally. The legal basis for this processing is our legitimate interests, namely ensuring that we have access to all the information we need to properly and efficiently run our business in accordance with this policy.

3.7. Security – We may process your personal data for the purposes of security and the prevention of fraud and other criminal activity. The legal basis of this processing is our legitimate interests, namely the protection of our website, services and business, and the protection of others.

3.8. Insurance and risk management – We may process your personal data where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks and/or obtaining professional advice. The legal basis for this processing is our legitimate interests, namely the proper protection of our business against risks.

3.9. Legal claims – We may process your personal data where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others.

3.10. Legal compliance and vital interests – We may also process your personal data where such processing is necessary for compliance with a legal obligation to which we are subject or in order to protect your vital interests or the vital interests of another natural person.

3.11. Using personal data for marketing purposes. We send occasional emails containing information about our business and services to the following categories of people :

    individual customers who have previously bought our services

  • people who have subscribed to receive our newsletter or other marketing communications
  • If you receive such communications from us and do not wish to, you can tell us by using the
  • unsubscribe link in any email we send to you or emailing info@4DLife.org.

4. Sensitive personal data that we collect

4.1. The sensitive personal data, also referred to as “special category personal data” is personal data that is deemed to be more sensitive than the personal data as described above and includes data concerning health. By the very nature of the service we provide and the fact that you have registered for our 4D Life Programme, we can deduce that either you have a certain health condition, or you are acting on behalf of someone who is.

4.2. By submitting your membership registration form you self-allocate to which programme you want to sign up to. Also, before joining the programme you will be asked to complete a self-assessment questionnaire which contains questions about your health. The source of the special category personal data is you. The legal basis for this processing is your explicit consent.

5. Providing your personal data to others

5.1. We may disclose your personal data to our insurers and/or professional advisers insofar as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice.

5.2. We may disclose your personal data to organisations or individuals engaged by us in the course of providing our services: such as individual consultants or their personal service companies who provide software/website programming/development services or assist with providing support and maintenance services to our customers.

5.3. We use a number of service providers in connection with our website, services, communications and IT infrastructure, which involves those service providers processing some of the personal data described in this notice to the extent necessary to provide the relevant services. We currently use the following providers:

Akriga https://www.akriga.com

Nature of services : Website development and maintenance
Type of data processed : Contact data, account data, transaction data, communication data and usage data.

Linode LLC https://www.linode.com/

Nature of services : Website hosting
Type of data processed : Contact data, order data, usage data

AuthSMTP https://www.authsmtp.com/

Nature of services : Email communication system service
Type of data processed : Outbound email data containing recipients email address

Microsoft https://www.microsoft.com/

Nature of services : Identity and account management services
Type of data processed : Account data, contact data.

Stripe https://www.stripe.com/

Nature of services : payment services
Type of data processed : Transaction data, contact data, usage data

Vimeo https://www.vimeo.com/

Nature of services : Video streaming platform
Type of data processed : Usage data (IP address)

Google https://www.google.com/

Nature of services : Web fonts
Type of data processed : Usage data (IP address)

NatWest

Nature of services : Bank
Type of data processed : Transaction data

5.4. In addition to the specific disclosures of personal data set out in this Section 5, we may disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person. We may also disclose your personal data where such disclosure is necessary for the establishment, exercise, or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

6. International transfers of your personal data

6.1. In this Section 6, we provide information about the circumstances in which your personal data may be transferred to countries outside the United Kingdom and the European Economic Area (EEA).

6.2. We may transfer your personal data from the European Economic Area (EEA) to the UK and process that personal data in the UK for the purposes set out in this policy, and may permit our suppliers and subcontractors to do so, during any period with respect to which the UK is not treated as a third country under EU data protection law or benefits from an adequacy decision under EU data protection law; and we may transfer your personal data from the UK to the EEA and process that personal data in the EEA for the purposes set out in this policy, and may permit our suppliers and subcontractors to do so, during any period with respect to which EEA states are not treated as third countries under UK data protection law or benefit from adequacy regulations under UK data protection law.

6.3. The hosting facilities for our website are situated in United Kingdom.

6.4. We transfer some personal data to the service providers described in the ‘Providing your personal data to others’ section above that are based in countries outside the UK. Below we describe these transfers and the safeguards in place to protect personal data once it has been transferred.

Third country (non-UK)/international organisation

Linode USA
Microsoft USA

Safeguards in place to protect your personal data

Transfers to this country will be protected by appropriate safeguards, namely the use of standard data protection clauses adopted or approved by the competent data protection authorities.

Retrieve a copy of the safeguards in place here:

For more information please contact us at: info@4DLife.org

7. Retaining and deleting personal data

7.1. This Section 7 sets out our data retention policies and procedures, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.

7.2. Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

7.3. We will retain your personal data as follows:
(a) contact data will be retained for a period of 1 year following the date of the most recent contact between you and us but if the contact relates to a customer contract or our customer (member) we store that contact data for 6 years after the relevant customer contract has terminated.
(b) account data will be retained for a period of 6 months following the date of closure of the relevant account;
(c) transaction data will be retained for a period of 18 months following the date of the transaction;
(d) communication data will be retained for a period of 1 year following the date of the communication in question, but if the communication relates to a customer contract we store the communication for 6 years after termination of the customer contract to which the communication relates;
(e) usage data will be retained for a period of 12 months period following the date of collection;
(f) special category data will be retained for a period of 6 years after the customer contract to which this data relates to has terminated; and
(g) marketing data: we will continue to use this data until we receive an opt-out request, after which time we will retain the email address and marketing preference information to ensure that we do not send marketing to the unsubscribed email address.

7.4. Notwithstanding the other provisions of this Section 7, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

8. Security of personal data

8.1. We will take appropriate technical and organisational precautions to secure your personal data and to prevent the loss, misuse or alteration of your personal data.

8.2. We will store your personal data on secure servers, personal computers and mobile devices, and in secure manual record-keeping systems.

8.3. Passwords will be stored by us in encrypted form.

8.4. Data relating to your enquiries and financial transactions that is sent from your web browser to our web server, or from our web server to your web browser, will be protected using encryption technology.

8.5. You acknowledge that the transmission of unencrypted (or inadequately encrypted) data over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

8.6. You should ensure that your password is not susceptible to being guessed, whether by a person or a computer program. You are responsible for keeping the password you use for accessing our website confidential and we will not ask you for your password (except when you log in to our website).

9. Your rights

9.1. In this Section 9, we have listed the rights that you have under data protection law.

9.2. Your principal rights under data protection law are:
(a) the right to access – you can ask for copies of your personal data;
(b) the right to rectification – you can ask us to rectify inaccurate personal data and to complete incomplete personal data;
(c) the right to erasure – you can ask us to erase your personal data;
(d) the right to restrict processing – you can ask us to restrict the processing of your personal data;
(e) the right to object to processing – you can object to the processing of your personal data;
(f) the right to data portability – you can ask that we transfer your personal data to another organisation or to you;
(g) the right to complain to a supervisory authority – you can complain about our processing of your personal data; and
(h) the right to withdraw consent – to the extent that the legal basis of our processing of your personal data is consent, you can withdraw that consent.

9.3. These rights are subject to certain limitations and exceptions. You can learn more about the rights of data subjects by visiting https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/.

9.4. You may exercise any of your rights in relation to your personal data by written notice to us, using the contact details set out below.

10. Third party websites

10.1. Our website includes hyperlinks to, and details of, third party websites.

10.2. In general we have no control over, and are not responsible for, the privacy policies and practices of third parties.

11. Personal data of children

11.1. Our website and services are targeted at persons over the age of 18.

11.2. If we have reason to believe that we hold personal data of a person under that age in our databases, we will delete that personal data.

12. Updating information

12.1. Please let us know if the personal information that we hold about you needs to be corrected or updated.

13. About cookies

13.1. A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

13.2. Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

13.3. Cookies may not contain any information that personally identifies a user, but personal data that we store about you may be linked to the information stored in and obtained from cookies.

14. Cookies that we use

14.1. We use cookies for the following purposes:
(a) suitability confirm to record whether you have viewed and accepted our suitability assessment checklist.
(b) suitability hash to record your acceptance choice against your order for future queries.
(c) woocommerce cart_hash, woocommerce_items_in_cart, wp_woocommerce_session_ to provide ecommerce functionality such as checkout.
(d) moove_gdpr_popup cookie consent – we use cookies to store your preferences in relation to the use of cookies more generally.
(e) to deliver your content on my.4dlife.org.

15. Cookies used by our service providers

15.1. Our service providers use cookies and those cookies may be stored on your computer when you visit our website.

15.2. We use Google Analytics. Google Analytics gathers information about the use of our website by means of cookies. The information gathered is used to create reports about the use of our website. You can find out more about Google’s use of information by visiting https://www.google.com/policies/privacy/partners/ and you can review Google’s privacy policy at https://policies.google.com/privacy. The relevant cookies are:

Cookie name Default expiration time Description
_ga 2 years Used to distinguish users.
_gid 24 hours Used to distinguish users.
_ga_<container-id> 2 years Used to persist session state.
_gac_gb_<container-id> 90 days Contains campaign related information. If you have
linked your Google Analytics and Google Ads accounts, Google Ads
website conversion tags will read this cookie unless you opt-out.
Learn more.

15.3. We use a Facebook pixel on our website. Using the pixel, Facebook collects information about the users and use of our website. The information is used to personalise Facebook advertisements and to analyse the use of our website. To find out more about the Facebook pixel and about Facebook’s use of personal data generally, see the Facebook cookie policy at https://www.facebook.com/policies/cookies/ and the Facebook privacy policy at https://www.facebook.com/about/privacy. The Facebook cookie policy includes information about controlling Facebook’s use of cookies to show you advertisements. If you are a registered Facebook user, you can adjust how advertisements are targeted by following the instructions at https://www.facebook.com/help/568137493302217.

16. Managing cookies

16.1. Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:
(a) https://support.google.com/chrome/answer/95647 (Chrome);
(b) https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences (Firefox);
(c) https://help.opera.com/en/latest/security-and-privacy/ (Opera);
(d) https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies (Internet Explorer);
(e) https://support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri11471/mac (Safari); and
(f) https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy (Edge).

16.2. Blocking all cookies will have a negative impact upon the usability of many websites.

16.3. If you block cookies, you will not be able to use all the features on our website.

17. Cookie preferences

17.1. You can manage your preferences relating to the use of cookies on our website by visiting: www.4dlife.org.

18. Amendments

18.1. We may update this policy from time to time by publishing a new version on our website.

18.2. You should check this page occasionally to ensure you are happy with any changes to this policy.

19. Our details

19.1. This website is owned and operated by 4D Life Ltd.

19.2. We are registered in England and Wales under registration number 12313488, and our registered office is at 20 Mortlake Business Centre, Mortlake High Street, London, England, SW14 8JN.

19.3. Our principal place of business is at 20 Mortlake Business Centre, Mortlake High Street, London, England, SW14 8JN.

19.4. You can contact us:
(a) by post, to the postal address given above;
(b) by telephone, on the contact number published on our website; or
(c) by email, using the email address published on our website.

20. Data protection registration

20.1. We are registered as a data controller with the UK Information Commissioner’s Office.

20.2. Our data protection registration number is ZB076213.

Website disclaimer

4D Life Limited Website disclaimer

1. Introduction

1.1. This disclaimer governs your use of our website. If you wish to purchase our 4D Life Programme please refer to our Programme Terms and Conditions.
1.2. By using our website, you accept this disclaimer in full; accordingly, if you disagree with this disclaimer or any part of this disclaimer, you must not use our website.

2. Copyright notice

2.1. Copyright (c) 2020 4D Life Limited.
2.2. Subject to the express provisions of this disclaimer:

(a) we, together with our licensors, own and control all the copyright and other intellectual property rights in our website and the material on our website; and
(b) all the copyright and other intellectual property rights in our website and the material on our website are reserved.

3. Permission to use website

3.1. You may:

(a) view pages from our website in a web browser;
(b) download pages from our website for caching in a web browser; and
(c) print pages from our website for your own personal and non-commercial use, providing that such printing is not systematic or excessive,
(d) stream audio and video files from our website,
subject to the other provisions of this disclaimer.

3.2. Except as expressly permitted by Section 3.1, provisions of our Programme Terms and Conditions or the other provisions of this disclaimer, you must not download any material from our website or save any such material to your computer.
3.3. You may only use our website for your own personal purposes; you must not use our website for any other purposes.
3.4. Unless you own or control the relevant rights in the material, you must not:

(a) republish material from our website (including republication on another website);
(b) sell, rent or sub-license material from our website;
(c) show any material from our website in public;
(d) exploit material from our website for a commercial purpose; or
(e) redistribute material from our website.

3.5. We reserve the right to suspend or restrict access to our website, to areas of our website and/or to functionality upon our website. We may, for example, suspend access to the website during server maintenance or when we update the website. You must not circumvent or bypass, or attempt to circumvent or bypass, any access restriction measures on the website.

4. Misuse of website

4.1. You must not:

(a) use our website in any way or take any action that causes, or may cause, damage to the website or impairment of the performance, availability, accessibility, integrity or security of the website;
(b) use our website in any way that is unlawful, illegal, fraudulent or harmful, or in connection with any unlawful, illegal, fraudulent or harmful purpose or activity;
(c) hack or otherwise tamper with our website;
(d) probe, scan or test the vulnerability of our website without our permission;
(e) circumvent any authentication or security systems or processes on or relating to our website;
(f) use our website to copy, store, host, transmit, send, use, publish or distribute any material which consists of (or is linked to) any spyware, computer virus, Trojan horse, worm, keystroke logger, rootkit or other malicious computer software;
(g) impose an unreasonably large load on our website resources (including bandwidth, storage capacity and processing capacity);
(h) decrypt or decipher any communications sent by or to our website without our permission;
(i) conduct any systematic or automated data collection activities (including without limitation scraping, data mining, data extraction and data harvesting) on or in relation to our website without our express written consent;
(j) access or otherwise interact with our website using any robot, spider or other automated means, except for the purpose of search engine indexing;
(k) use our website except by means of our public interfaces;
(l) violate the directives set out in the robots.txt file for our website;
(m) use data collected from our website for any direct marketing activity (including without limitation email marketing, SMS marketing, telemarketing and direct mailing); or
(n) do anything that interferes with the normal use of our website.

4.2. You must not use data collected from our website to contact individuals, companies or other persons or entities.
4.3. You must ensure that all the information you supply to us through our website, or in relation to our website, is true, accurate, current, complete and non-misleading.

5. Medical information disclaimer

5.1. Our website contains general medical information. The medical information is not advice and should not be treated as such.
5.2. The medical information on our website is provided without any representations or warranties, express or implied.
5.3. Without limiting the scope of Section 5.1, we do not warrant or represent that the medical information on this website:

(a) will be constantly available, or available at all; or
(b) is true, accurate, complete, current or non-misleading.

5.4. You must not rely on the information on our website as an alternative to medical advice from your doctor or other professional healthcare provider. If you have any specific questions about any medical matter, you should consult your doctor or other professional healthcare provider.
5.5. You should never delay seeking medical advice, disregard medical advice or discontinue medical treatment because of information on our website.

6. Limited warranties

6.1. We do not warrant or represent:

(a) the completeness or accuracy of the information published on our website;
(b) that the material on the website is up to date;
(c) that the website will operate without fault; or
(d) that the website will remain available.

6.2. We reserve the right to stop publishing our website, at any time in our sole discretion without notice or explanation; and save to the extent expressly provided otherwise in this disclaimer, you will not be entitled to any compensation or other payment if we stop publishing the website.
6.3. To the maximum extent permitted by applicable law and subject to Section 7.1, we exclude all representations and warranties relating to the subject matter of this disclaimer, our website and the use of our website.

7. Limitations and exclusions of liability

7.1. Nothing in this disclaimer will:

(a) limit or exclude any liability for death or personal injury resulting from negligence;
(b) limit or exclude any liability for fraud or fraudulent misrepresentation;
(c) limit any liabilities in any way that is not permitted under applicable law; or
(d) exclude any liabilities that may not be excluded under applicable law.

7.2. The limitations and exclusions of liability set out in this Section 7 and elsewhere in this disclaimer:

(a) are subject to Section 7.1; and
(b) govern all liabilities arising under this disclaimer or relating to the subject matter of this disclaimer, including liabilities arising in contract, in tort (including negligence) and for breach of statutory duty, except to the extent expressly provided otherwise in this disclaimer.

7.3. To the extent that our website and the information and services on our website are provided free of charge, we will not be liable for any loss or damage of any nature.
7.4. We will not be liable to you in respect of any losses arising out of any event or events beyond our reasonable control.
7.5. We will not be liable to you in respect of any business losses, including (without limitation) loss of or damage to profits, income, revenue, use, production, anticipated savings, business, contracts, commercial opportunities or goodwill.
7.6. We will not be liable to you in respect of any loss or corruption of any data, database or software.
7.7. We will not be liable to you in respect of any loss or damage arising out of any reliance placed on any information on our website or on any website linked from our website.
7.8. We will not be liable to you in respect of any special, indirect or consequential loss or damage.

8. Third party websites

8.1. Our website includes hyperlinks to other websites owned and operated by third parties; such hyperlinks are not recommendations.
8.2. We have no control over third party websites and their contents, and subject to Section 7.1 we accept no responsibility for them or for any loss or damage that may arise from your use of them.

9. Trade marks

9.1. 4D Life, www.4dlife.org, our logos and our other registered and unregistered trade marks are trade marks belonging to us; we give no permission for the use of these trade marks, and such use may constitute an infringement of our rights.
9.2. The third party registered and unregistered trade marks or service marks on our website are the property of their respective owners and, unless stated otherwise in this disclaimer, we do not endorse and are not affiliated with any of the holders of any such rights and as such we cannot grant any licence to exercise such rights.

10. Variation

10.1. We may revise this disclaimer from time to time.
10.2. The revised disclaimer shall apply to the use of our website from the time of publication of the revised disclaimer on the website.

11. Severability

11.1. If a provision of this disclaimer is determined by any court or other competent authority to be unlawful and/or unenforceable, the other provisions will continue in effect.
11.2. If any unlawful and/or unenforceable provision of this disclaimer would be lawful or enforceable if part of it were deleted, that part will be deemed to be deleted, and the rest of the provision will continue in effect.

12. Law and jurisdiction

12.1. This disclaimer shall be governed by and construed in accordance with English law.
12.2. Any disputes relating to this disclaimer shall be subject to the exclusive jurisdiction of the courts of England.

13. Our details

13.1. This website is owned and operated by 4D Life Limited.
13.2. We are registered in England and Wales under registration number 12313488, and our registered office is at The Mortlake Business Centre, 20 Mortlake High Street, London, England, SW14 8JN.
13.3. Our principal place of business is at The Mortlake Business Centre, 20 Mortlake High Street, London, England, SW14 8JN.
13.4. You can contact us:

(a) by post, to the postal address given above;
(b) by telephone, on the contact number published on our website; or
(c) by email, using the email address published on our website.

Contact

CONTACT

We are always happy to chat. Please call or email on the details below:
Email – info@4DLife.org
Telephone – 0800 328 5849

ABOUT US

ABOUT US

4D Life has been created by a team of experienced health and fitness specialists.

The team share a passion for helping people with medical conditions to make the most of life.

It took two years of collaboration to ensure the programme covers all the important topics and key information, to help people living with Parkinson’s manage their condition.

The programme is designed to sit alongside and interlink with the information given by your medical team, forming part of the multidisciplinary approach needed to deliver improved outcomes.

THE TEAM

(Click on each name for more information)

Nick Berners-Price founder of 4d Life

Nick has over 25 years’ experience in the fitness industry. He created 4D Fitness in 1998, and since then he and his team have been delivering leading edge health and fitness solutions across the full spectrum of the population. He has pursued a passion for researching and understanding the human body and its response to training and nutrition.

Now in his late 40’s he has accumulated a unique set of skills and techniques in health, fitness and performance training. As a Health and Fitness Coach he has worked with Cabinet Ministers, leaders in industry, GB athletes, senior civil servants, NHS consultants, and celebrities.

Nick also has Multiple Sclerosis, his first symptoms appearing in 2006. This has created a very personal desire to find the best solutions available to help people with medical conditions. As a Remedial Personal Trainer he works with people living with Neurological and Musculoskeletal injury or disease, Parkinson’s, MS, Stroke, Diabetes and Cancer. Originally qualifying with the American College of Sports Medicine as an Advanced Personal Trainer in 1997, he now holds qualifications in:

  • Exercise Referral: covering Asthma, Osteo/Rheumatoid Arthritis, Atherosclerosis, COPD, Depression, Diabetes, Hypercholesterolemia, Hypertension, Joint Replacement Surgery, Back Pain, Obesity, Osteoperosis.
  • Nutrition for Physical Activity.
  • Scientific Core Conditioning; Scientific Back Training; Balance Training.
  • Level 3 Personal Trainer: including Exercise Referral, Sports Conditioning, Ante and Post Natal, Functional Training for Older Adults.
  • Honours Degree in Agricultural Economics and Politics from The University of Manchester.

“I cannot recommend Nick highly enough – not only in terms of removing pain or discomfort, but as a professional with very high standards that could no doubt help any number of people to get fitter, healthier and happier!” – Neisha Crosland

WE ARE VERY GRATEFUL FOR CONTRIBUTION FROM

UNA O’BRIEN (DCB)

Una ran the Department of Health for 6 years. She is now a leadership coach for Praesta with an extensive background in health policy, on the board of Macmillan Cancer Support, non-executive Director of The University of Birmingham and Member of Council of The London School of Tropical Medicine.

The Nutrition Dimension

4Dlife-TAB-NUTRITION
Nutrition for People with Parkinson's Disease 1

‘Nutrition’ is our source of energy, part of our health insurance policy, and a great source of pleasure too!

Putting in place a diet that ticks all these boxes in a modern world is not all that difficult, but you do need to be armed with the right information. Understanding what constitutes a balanced diet, and how to select the right foods is key.

In the Nutrition dimension we will detail some of the relevant science and the nutritional values of food, that will guide you towards a healthy and enjoyable diet. And we will set out suggested dishes for Breakfast, Lunch and the Evening Meal that meet this scientific criteria.

We will shine a specific spotlight on Processed Foods and Wheat & Dairy, and we will also take a look at macronutrients (carbohydrates, proteins and fats), and micronutrients (minerals and vitamins), as well as how important Water is to your daily health.

Piece by piece, as someone living with Parkinson’s, we will help you implement a healthy eating programme that will give you maximum ability to boost your energy levels and your immune systems, as well as improving Digestion, and even Sleep. We will also review some specific Diets associated with Parkinson’s.

We will also introduce you to some key elements in how to manage a healthy diet:

  • Understanding and reading food labels
  • Recognising the importance of the ‘Healthy Eating Plate’
  • Recommended levels of calcium, salt, sugar, fats and supplements
  • How to Plan and Prepare
  • And the 80/20 rule!

The Movement Dimension

4Dlife-TAB-MOVEMENT
People with Parkinson's Exercising

‘Movement’, in all of its forms, is a key part of the 4D Life programme. There is so much evidence telling us that it is possible to improve symptoms, slow down progression, and increase well-being whilst living with Parkinson’s… and lots of good quality movement is an important part of this.

The World Parkinson Congress recommends at least 30 minutes targeted exercise every day… and extensive research shows that if you achieve at least 150 minutes a week of intense exercise you can slow down progression, improve symptoms and potentially even improve the brain’s ability to use dopamine.

But implementing an exercise programme for the first time once Parkinson’s has become a part of your life can be complicated, or even a little intimidating. And if you are already exercising, you will want to ensure that the way you engage in your whole movement programme is giving you maximum benefit, and having the very best effect.

The 4D Life Movement dimension leads you through a step-by-step process, helping you to implement key elements of an effective movement programme, supported by the most up-to-date evidence available.

In this dimension we will cover Mobilisation, Resistance, Cardio, Flexibility and Walking.

Implementing the right combination of Cardio and Resistance Training can improve energy, posture, balance, cognitive function, memory, stamina, digestion, strength, mood and mental health

The right Mobilisation and Flexibility programmes, using good technique targeting the key muscles and joints affected by Parkinson‘s, will also help to reduce rigidity, improve and maintain posture, improve balance, avoid pain or injury, and improve mobility and mood.

And Walking regularly, and walking well, can have such a positive effect on so many elements of your life.

The 4D Life Movement dimension lays out all the possible options and combinations, enabling you to create a programme that suits you, but also follows the evidence showing how to gain maximum control over your condition, and your future.

We will give you the right information in all of these areas, helping you to integrate it into your life in the most efficient way for you as an individual, and emphasising why Movement is Medicine!

Exercises and Parkinson's Disease

Exercise for Parkinson's Disease 1

The Lifestyle Dimension

4Dlife-TAB-LIFESTYLE
Loving Senior Couple on a walk in the woods

In the ‘Lifestyle’ dimension we will highlight and examine general aspects of today’s world that can directly influence the way we lead our lives.

For example, we will highlight aspects of the Environment in which we live, and what steps we can take to mitigate any potentially harmful aspects.

We will outline the importance of Planning and Preparation, and show how this can really help improve your chances of achieving better health.

We will take a general look at Drugs, both recreational and medicinal, bearing in mind that your specific Parkinson’s medication will be recommended and monitored by your medical team.

We will focus on why our bodies tend to develop misalignments due to the Repetition of certain muscular actions or static positions, which can lead to pain or injury, and what steps we can take to remedy them.

We will examine the hugely important role Sleep plays towards maintaining a healthy body, and what steps we can take to improve our sleep patterns.

We will lay bare the dangers of Stress, but also examine ways yoHelping Parkinson's stressu can manage stress to reduce its effects, and mitigate the negative influence it can have on your well-being, including the use of Massage.

And we will explain why Inactivity and too much Sitting is so bad for us, and reinforce again, why Walking is so good for us!

Overall, the Lifestyle dimension will show you how the 4D Life programme can add a sense of Purpose to your life, and help you on your way towards A Brighter Future!

The Function Dimension

Scientist looking at screen

In the ‘Function’ dimension we will address key elements of how the human body works. We will look at common problems caused by modern living and how best to correct them.

We will look specifically at how Parkinson’s can affect your body’s function, how to slow down progression, and even how to improve some of the motor and cognitive symptoms associated with Parkinson’s.

In doing so, we will cover acknowledged science that lies behind the 4D Life guidelines.

Balance can particularly become an issue for people living with Parkinson’s, and we will show you how to train your balance mechanisms to ensure they are working as well as they possibly can.

In the Neuroscience episode, we will explain the terms Neuroplasticity, Neuroprotective and Neurorestorative, looking at the difference between them and how you can use these concepts to positively influence your well-being.

We will demonstrate Breathing techniques and how to use your breathing to underpin the health of your whole body, and improve the quality of your movement.

We will show you how to improve your Posture, and your Core, and relate these to common issues with Parkinson’s.

The Brain and Parkinson's

We will also highlight the complexity of Digestion and how your core muscles and the way you breathe can help resolve some of the issues associated with digestion, as well as improving the overall function of your body.

We will look at how to use two specific training techniques – Dual Tasking and Skill Acquisition – to improve both motor and cognitive function that can be affected by Parkinson’s.

And we will again emphasise the importance of walking, with a specific focus on the way you walk known as the Gait Cycle, and we will comment on the Therapies that can be of particular benefit to people living with Parkinson’s.

The Programme

The Programme

At the core of 4D Life is a series of 48 videos, delivered over the first 12 weeks of your membership.

On joining the programme, you will have instant access to the 4 Introductory videos, and each Monday thereafter you will receive 4 more videos, one from each Dimension.

Please see below for an outline of the topics covered in each of the 48 videos, and the additional support material that’s included.

Week
1IntroductionIntroductionIntroductionIntroduction
2Morning Mobilisation 1WaterBreathingInactivity
3Resistance Training 1Whole Foods vs ProcessedNeuroscienceSleep
4Cardio Training 1Wheat & DairyPosture 1Toxins & Environment
5WalkingBreakfastCore 1Stress
6Flexibility & Stretching 1LunchDigestionPlanning & Preparation
7ProgressionEvening MealBalance 1Walking
8Morning Mobilisation 2FatsDual TaskingDrugs
9Resistance Training 2ChrononutritionSkill AcquisitionSitting
10Cardio Training 2SupplementsGait CycleCorrecting Repetition
11Flexibility & Stretching 2Gain/Lose WeightPosture/Core/
Balance 2
Massage
12Going ForwardsSummary & ResearchTherapiesPurpose & the Future

Movement

Introduction

Nutrition

Introduction

Function

Introduction

Lifestyle

Introduction

Please click here for a short ‘Taster’ video, to give you a feel for what each video can give you.

In addition to the 48 videos the programme includes:

Guidance Notes accompanying each video, in PDF format, summarising the main points and acting as a support and reminder for each topic. These can be downloaded and printed.  For reference, you can download The Programme Topics here.

Phone Support, Online Personal Consultation and Text Message reminders and alerts.

An Exercise Library containing exercise routines and demonstrations covered in the programme, including:

  • 3 x Mobilisation routines
  • 2 x Resistance routines
  • 3 x Cardio workouts
  • Flexibility
  • Breathing
  • Posture
  • Core
  • Gait cycle

These are all downloadable so you can keep them to play on any device.

A Recipe Library, containing a range of dishes following the 4D Life nutrition guidelines, covering breakfast, lunch, evening meals and desserts. These can be downloaded and printed out.

A Research Library, linking to relevant research and evidence behind the 4D Life programme, as well as new research as it emerges.

An Added Value section, containing interesting and useful material.

Movement & Nutrition planners. These can also be downloaded and printed out as required.

Your membership lasts for a full 12 months from joining, so you can really ensure the programme and information becomes a part of your life. We will check in with you each month for the first 6 months to see how you’re getting on.

You can revisit the 48 programme videos as many times as you like during this time.

All the information in each Library is fully downloadable, and therefore accessible for life.

The all-inclusive cost of the Programme is £285.

* Please refer back to ‘The Programme’ tab for more information on each individual dimension.

4d-suitability

SUITABILITY ASSESSMENT

Participating in physical activity is very safe for most people. However, starting any exercise programme carries an element of risk. The following questions will help you determine your readiness to exercise and whether it is necessary for you to seek further medical advice before becoming more physically active.

If you answer YES to any of these questions, please seek medical advice before beginning the 4D Life programme to clarify that it is safe for you to become physically active at this current time and in your current state of health.

  • Have you fallen in the last six months due to loss of balance?
  • Do you have significant issues with freezing?
  • Do you have a bone or joint problem (eg. back, knee or hip) that could be made worse by a change in your physical activity?
  • Do you have a history of cancer?
  • Do you have diabetes?
  • Do you have epilepsy?
  • Do you have a history of cardiac problems, including hypertension?
  • Do you have a history of respiratory problems?
  • Do you have osteoporosis or arthritis?
  • Do you have any other diagnosed medical conditions other than Parkinson’s?
  • Are you pregnant, or is there any chance you may be pregnant?
  • Are you recovering from recent injury, surgery or illness?
  • Do you know of any other reason why you should not take part in physical activity or make changes to your diet?

If you answered NO to all of these questions you can begin the 4D Life programme, gradually increasing your physical activity levels and building up from your current ability. If you are unsure or have any concerns about starting a physical activity and nutrition programme, please do seek medical advice relating to your personal circumstances.

I have read and understood this Suitability Assessment. I understand that the 4D Life programme is designed for people living with early to mid-stage Idiopathic Parkinson’s, for example stage 1-3 on the Hoehn and Yahr scale. I confirm that I am voluntarily engaging in an acceptable level of exercise and any change in physical activity levels involves an element of risk. If at any time during my membership of 4D Life any of these circumstances change, I will seek medical advice before continuing. 

AGREE – Please click OK to agree